Many organizations have employed historians and authors to tell their corporate stories as a way to promote their brands. Information professionals have an opportunity to step into this role, working with other stakeholders to appraise their organizations’ historical materials for marketing and other potential uses. There are many justifications for adding historical records to a records management program. Telling stories through corporate records can enhance efforts to brand or rebrand, advance an organization’s mission, boost employee loyalty programs, enhance training efforts, and improve community outreach efforts, all of which will bolster the organization’s internal and external brand.