There are two kinds of knowledge: Normative knowledge, which is what the past tells us; and formative knowledge, which is what we're learning. The balance between the two has been relatively unchanged for millennia, as we enshrined the wisdom of elders in our cultures, our libraries, our websites, our databases and ultimately, our pockets.

But the rapid pace of technical change gives normative knowledge a best-before date. And the rise of powerful machine learning data models is changing our relationship to data in fundamental ways. In this talk, author and entrepreneur Alistair Croll looks at how information management needs to adapt to the new normal of knowledge.