Lori Ashley is an independent consultant specializing in records management and digital preservation practices. She served four years as Preservica’s Industry Market Development Manager where she analyzed cross-industry and sector requirements to inform marketing efforts and the product roadmap. Lori is a long-time member of ARMA International and has served the association at the chapter and national level. She is co-developer, with Dr. Charles Dollar, of a digital preservation capability maturity model (DPCMM) and web-based self-assessment tool (DigitalOK.org) that has been used by the US Council of State Archivists, ICA’s Section of International Organizations (SIO), and more than 250 other organizations to educate, advocate, and advance electronic records and historical preservation initiatives.