Jay Jorgenson is Board Director for ARMA Canada; Exam Development Committee Member and Part 2 Lead Writer for ICRM. Certified Records Manager. Recent presenter at ARMA International Conference in October 2020. 15+ years of information management consulting and compliance monitoring experience across higher education, oil and energy, fundraising and healthcare sectors. Effective information management isn't just about what is accomplished; attention also needs to be placed on how outcomes can be achieved with greatest impact, by whom and for what purpose. Focused leadership and a willingness to learn from and build on past experiences is critical in building capable people, processes and technology for managing and protecting organizational information assets.